Like all other sectors of the economy facing severe headwinds during the crisis, the fashion and apparel is industry is not an exception.
The Lockdown has moved us all to let go off the excesses and concentrate on the bare essentials. Keeping this viewpoint in mind fashion designers have also felt the need to re-analysing their upcoming festive collections. IANSlife caught up with design veteran Anju Modi, who feels we might be looking at a very different world once the lockdown 3.0 is lifted.
"There is a lot of uncertainty still, I have used this period of lockdown to do a lot of introspection. As a designer my 100 per cent belief is that we should promote our beautiful Swadeshi crafts and woven fabrics from all over India, e.g, the mukaish, chikankari, jamdani, kalamkari and colours like of Indigo and natural dyes. The goal being to help the economy, our artisanal community and to help the villages re-establish. While promoting our indigenous craft which are localised but very trendy, thereby decreasing our carbon footprints", said Modi in the #InThisTogether webiner by FDCI.
India is country where we celebrate festivals and weddings with utmost fervour. But with a grim economy, tightening budgets and waning demand, what are the prospects for the upcoming festive season?
The ace designer feels that we will be looking at revamping our entire concept of a "big, fat Indian wedding" for a more intimate, close-knit affair.
"The new reality is that we will be valuing our celebrations and festivities in a different manner. We will want to spend on something which is going to be meaningful. There will be a lot mix'n'match. We will focus a lot on seperates, like if one just wants a dupatta to match with an elegant skirt or lehenga or some kind of a jacket or top which can be worn with a saree or a pair of nice trouser pants, depending on the occasion", says Modi.
Adding, " Another thing we can expect a lot of is recycling, which implies things are re-used and up-cyled in many different ways. The saree can be styled in a myriad of ways where it can be draped with a lehenga, a cropped top, well-fitted trousers or even a jean to give it multiple uses."
Kajol’s style mantra of the day: Life is short, let my pallu be long
Speaking about work, Kajol, who was last seen in ‘Lust Stories 2’ and ‘The Trial’, will soon be seen in ‘Do Patti’, which also stars Kriti Sanon and Shaheer Sheikh.
'Bigg Boss' contestants Soniya Bansal, Shiv Thakare unite for music video 'Koi Baat Nahi'
The 'Bigg Boss' fame contestants Soniya Bansal and Shiv Thakare have teamed up for a music video titled 'Koi Baat Nahi'. Soniya was a part of 'Bigg Boss 17'. The season was won by Munawar Faruqui. Shiv was the first runner-up of 'Bigg Boss 16'.
Bitcoin scam case: ED attaches assets worth over Rs 97 cr of Raj Kundra, Shilpa Shetty
The attached properties include a residential flat in Juhu, which is in the name of Shilpa Shetty, another residential bungalow in Pune and equity shares in Raj Kundra's name.
'Bade Miyan Chote Miyan’ keeps cash registers ringing, mints Rs 96.18 cr worldwide
The Akshay Kumar and Tiger Shroff-starrer ‘Bade Miyan Chote Miyan’ is receiving a lot of positive response from the audience as it has collected Rs 96.18 crore worldwide with an overall extended weekend.
Akshay, Tiger-starrer 'Bade Miyan Chote Miyan' rakes in Rs 36 cr worldwide on Day 1
Written and directed by Zafar, and produced by Vashu Bhagnani, Deepshikha Deshmukh, Jackky Bhagnani, Himanshu Kishan Mehra, and Ali Abbas Zafar.
Celebrity Hairstylist Hakim Aalim shares hair styling tips to help set your own vibe
Today, as men are realizing the importance of hairstyling in making a lasting first impression, they are investing time and effort in grooming themselves actively. Celebrity hairstylist, Hakim Aalim shares styling tips that men can incorporate into their grooming routine to set their vibe!
Sreejita De opens up on being 'chudail' to playing 'dayan' in 'Shaitani Rasmein'
Actress Sreejita De, who has entered the show 'Shaitani Rasmein' as Chaya Dayan has opened up on her character, who is a formidable woman, adding how she has a strong affinity for supernatural dramas.
96th Academy Awards: 'Oppenheimer' wins Best Picture, clocks 7 wins
The film edged out fellow contenders like ‘American Fiction’, ‘Anatomy of a Fall’, ‘Barbie’, ‘The Holdovers’, ‘Killers of the Flower Moon’, ‘Maestro’, ‘Past Lives’, ‘Poor Things’ and ‘The Zone of Interest’.