Linda Yaccarino is set to take over as the new Twitter CEO from Monday, as Elon Musk aims to focus more on Tesla and SpaceX, the media reported.
Yaccarino, former Chairman of Global Advertising and Partnerships at NBC Universal, has also hired Joe Benarroch, executive vice-president at NBC Universal, to work along with her at Twitter.
According to a report in the Wall Street Journal (WSJ) late on Sunday, Benarroch has been a trusted adviser to Yaccarino.
"Tomorrow, I start a different professional adventure at Twitter, taking on a role focusing on business operations," Benarroch wrote in the memo seen by WSJ.
"I am looking forward to bringing my experience to Twitter, and to working with the entire team to build Twitter 2.0 together," he added.
Yaccarino said last month that she is prepared to build Twitter 2.0 and transform the business together with Musk and millions of platform users.
"I've long been inspired by your vision to create a brighter future. I'm excited to help bring this vision to Twitter and transform this business together," she posted on Twitter.
"I'm just as committed to the future of this platform. Your feedback is VITAL to that future. I'm here for all of it. Let's keep the conversation going and build Twitter 2.0 together," Yaccarino also commented.
Musk is looking forward to working with Yaccarino to transform the platform into X, the everything app, just like China's WeChat.
Yaccarino oversaw about 2,000 workers at NBC Universal. Her team generated more than $100 billion in ad sales and entered partnerships with companies, including Apple, Snapchat, BuzzFeed, Twitter and YouTube.
CWG 2026: Preeti, Jaismine, Sakshi, Sachin win as India rule boxing ring with seven gold
Indian boxing scripted history at the Commonwealth Games 2026 in Glasgow on Saturday by bagging seven gold medals — the highest-ever gold haul for the country in the competition.
Ahmedabad to officially receive Commonwealth Games Flag, Host Baton at Glasgow closing ceremony
Ahmedabad's preparations to host the centenary edition of the Commonwealth Games will formally begin on Sunday when the city receives the Commonwealth Games flag and the Host Baton during the closing ceremony of the 2026 Commonwealth Games in Glasgow.
CWG 2026: Double glory for India as Praveen wins silver, Selva bags bronze in men's triple jump
India's men's triple jump contingent delivered a memorable double podium finish at the Commonwealth Games 2026 as national record holder Praveen Chithravel clinched the silver medal while rising star Selva Prabhu Thirumaran secured bronze in a high-quality final on Saturday.
CWG 2026: Jaismine outclasses Northern Ireland’s Michaela Walsh 5-0 to clinch women’s 57kg boxing gold
India’s Jaismine produced a commanding performance to defeat Northern Ireland’s Michaela Walsh by a unanimous 5-0 decision and win the women’s 57kg boxing gold medal at the Commonwealth Games 2026 on Saturday.
CWG 2026: Preeti clinches women’s 54kg boxing gold with dominant unanimous victory
India’s Preeti produced a commanding performance to win the gold medal in the women’s 54kg boxing event at the Commonwealth Games 2026, defeating Canada’s S.S. Delgado by a unanimous 5-0 decision in the final at the SEC Hall 5 on Saturday.
HM Shah to youth: Read Lokmanya Tilak’s revered book Gita Rahasya to avoid mistakes in life
Union Home Minister, Amit Shah, on Saturday advised the youth to read Lokmanya Bal Gangadhar Tilak’s revered book Gita Rahasya to avoid mistakes in life. He also recalled Tilak's crucial role in awakening national consciousness.
CWG 2026: 'Asmita has brought glory to Tripura,' says CM after judoka wins historic gold
Tripura Chief Minister Dr. Manik Saha hailed Asmita Dey's historic Commonwealth Games triumph after the 23-year-old became India's first-ever judo gold medallist at the Games, saying her achievement would inspire generations of young athletes.